Our relentless commitment to dealer and brand partners is the reason why Tucker is a world-class leader in the delivery of powersports aftermarket parts, accessories and apparel. The result is a lighter, faster, more powerful Tucker with a clear memory of its heritage and humble beginnings. The new Tucker has embraced the changes within the powersports industry and positioned itself at the front of the pack as a leader. From data-driven sales information and analytics, to inventory and team selling strategies, to logistics, marketing, and IT support, the services we offer our brand and dealer partners is unrivaled.

New leadership brings with them best practices and new methodologies with the end goal being to provide a level of service and support the powersports industry has never seen. What’s new today? First and foremost is our commitment to being a world-class distributor. Over the next 50+ years, Tucker Rocky became a leading distributor in the powersports industry.įast-forward to 2018 and the rebirth of Tucker. After several mergers and acquisitions, Tucker acquired a company by the name of Rocky Cycles and the name Tucker Rocky was born. Through his unrelenting drive, determination, and hustle the company quickly grew. In 1967 Ed Tucker started a small business selling motor oil out of the trunk of his car.

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